The AutoTrader Alternative
That Actually Respects Sellers
AutoTrader charges private sellers up to £169. MotorBoard charges £36. Same buyers, same reach — just without the rip-off.
List for £36 — not £169MotorBoard vs AutoTrader — side by side
| What you get | MotorBoard | AutoTrader |
|---|---|---|
| Private seller listing fee | £36 | £60–£169+ (tiered) |
| Business model | Flat fee per listing | Subscription + tiered packages |
| Listing duration | 6 weeks | Varies (shorter on basic) |
| Photos | Up to 20 | Varies by tier |
| MOT / vehicle history | ✓ Built-in, free | ✗ Separate cost |
| Upsells & add-ons | ✓ None | ✗ Multiple paid extras |
| Direct buyer contact | ✓ Yes | ✓ Yes |
| Commission on sale | ✓ Zero | ✓ Zero |
| Typical saving | Up to 78% less | — |
AutoTrader prices based on published private seller listing fees as of May 2026.
Everything you need to sell — nothing you don't
One price, no tiers
£36 is the price. There is no basic, standard, or premium tier. Every seller gets the full feature set.
No subscription required
Pay per listing, not per month. Perfect for private sellers who only sell once in a while.
DVLA MOT history included
Enter your reg plate and we pull verified MOT history automatically — for free, at listing time.
Up to 20 photos
Showcase your car from every angle. No photo limits behind a paywall.
Video support
Add a short walk-around video to really stand out and answer buyer questions upfront.
Mobile-optimised
Your listing looks great on any device. Most UK car buyers search on mobile.
Common questions
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Yes. MotorBoard is a UK-registered vehicle classifieds platform (Motor Board Ltd, Company No. 17175063). Listings go live immediately after payment and reach genuine UK buyers.
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We built MotorBoard to be fair to private sellers. AutoTrader uses a tiered pricing model with multiple paid add-ons. We charge one flat fee — £36 — and that covers everything.
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MotorBoard is growing. If the saving of £100+ matters to you — and for most private sellers it does — MotorBoard is the clear choice. We're adding buyers every week.
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Yes. Dealers get a monthly subscription with unlimited listings — see dealer pricing. Private sellers pay £36 per listing.
Stop paying AutoTrader prices
List your car on MotorBoard for £36. Same result, fraction of the cost.
List your car — £36